You may develop personalized messaging to reach your intended audience. Create postcards that adhere to Every Door Direct Mail standards. Moreover, they should be acceptable to the USPS. You may affordably target a specific audience using this direct mail method. Thus, increasing your current market's size is simple for your organization. You may easily determine which postal route best suits the profile of your potential customers by using USPS's mapping tool. Thus, it considers factors like: 

• Age
• Range
• Household income. 

Once you have prepared postcards, USPS will mail your message to every address along the chosen postal route. Hence, there is no longer a requirement to include postal permission or upload a mailing list. 

Every Door Direct Mail Postcard Printing Guidelines

We print on sturdy 14 pt. or 16 pt. materials in approved EDDM® sizes ranging from 6.25" x 8" to 11" x 17". Thus, these are the top 3 USPS every door direct mail postcard sizes:

• 6.5" x 9"

• Tri-fold menus 4.25" x 14"

• Oversized 8.5" x 11" postcards.

The USPS EDDM® page lists the following dimensions guidelines:

• Four square corners on all four sides of the rectangle, or finished corners with a radius of no more than 1/8 inch; more than 11.5 inches in length, 6 1/8 inches in height, or 1/4 inch thick

• Nor taller than 12 inches, not wider than 3/4 inch.

Hence, all sizes comply with every door direct mail routes postcard specifications. The three most popular sizes we provide are: 

• 6.5" x 9"

• 6.5" x 11"

• 8.5" x 11".

Moreover, we offer matte, gloss, and high-gloss UV finishes for every door direct mail templates postcards. Thus, you can use custom indicia on your artwork file or standard EDDM® retail indicia. Hence, these choices allow you to produce high-quality postcards in EDDM®-compliant sizes and formats. Thus, they will complement whatever artwork you may have.

Furthermore, to satisfy USPS criteria for EDDM®, we also offer optional packing in groups of 100. You can download any of these free postcard layouts and send instructions in your choice of size and file format. Moreover, available file types for every door direct mail USPS include AI, JPG, PDF, PS, and PUB. Hence, you may use these templates and your chosen design software to take your artwork's bleed, trim, and safe zone into account. 

How to Craft an Effective Direct Mail Message

•        Stick to one main purpose for your EDDM® postcard.

Are you marketing the opening of a new store or a new product line? Thus, whether you are announcing your upcoming open house or saying hello to everyone throughout the holidays, you must stick to your message. Thus, you must decide on the main message and every door direct mail printing 12719. Hence, you must design each component to support your message.

•        The simpler, the better

A straightforward message is more effective, even if you have a lot to say. Therefore, you must keep your every door direct mail 16 postcard's purpose front and center. 

•        Formulate a design strategy.

Furthermore, you must ensure that the message points the recipient toward the call to action. It's not enough for your united postal service every door direct mail postcard to only be attractive. Moreover, the message must be digestible and appealing to your target audience. Hence, the EDDM® requires a clear call to action.

Thus, you can tailor the message and the graphics to your preferred demographic. Moreover, you must check to see what images, colors, and tones work together to appeal to your target audience. Consider the lifestyle of the target group as you strive to limit your design options for USPS every door direct real estate.